Email List Rental Tips - Why You Should Rent an Email List

Email list rental isn't very different from email list purchases. You purchase an email list, and once you possess the email addresses, you have full rights to use them as often and for as long as you'd like. However, email list rental isn't nearly as common. So what are your options?

Renting email lists has its pros and cons. In the case of a low-cost, low-maintenance marketing campaign, renting email lists can be a great option. Since it's a pre-existing mailing list, the cost of maintaining it is already factored in, allowing you to pass on that cost to your customers. Additionally, purchasing email lists will allow you to test marketing campaigns with a minimal investment.

For other, more expensive, marketing campaigns, email list rental may not be an option. There's no denying that some of the most effective email marketing campaigns cost upwards of several hundred dollars per month. Purchasing and maintaining email lists can quickly add up. If you do decide to purchase email subscribers, it's important to keep in mind the cost involved. In many instances, the cost of a single email list can cost you between five and ten cents per email. That's less than a dime per email, or less than a cent per month!

This doesn't mean that list owners should forego email list rental altogether. It simply means that some marketers would be well-served by focusing their attention elsewhere. Before you run out and rent a whole lot of lists, it's best to sit down with your marketing team and discuss the possibility of scaling back your current campaign. Don't go overboard, but make sure you're not creating more work for yourself or your team.

Many email list rental companies also offer a wide range of other services. These services may include lead generation, follow-up communication and distribution. While these services might not cost much more than purchasing the lists outright, they can still help drive more traffic to your website. As a rule, don't just choose a list provider based on price alone. Some service providers offer better support, higher rates, or other unique features.

List owners can also choose to share their email lists with other people. This can be a great way to generate new leads, but only if the other recipients are willing to share their contact information. There is typically  FrescoData  associated with these lists that will inform users about who they can share their email addresses with and how they can share them. While this might sound like a good thing, there is usually a catch to this feature. Some email list rental companies don't allow other email addresses to be shared unless the recipient has purchased a subscription to the service.

While some services will not permit other subscribers to use their lists for any reason, many provide a mechanism for users to unsubscribe from their services. This is done through a link provided in the email list rental resource section. Be sure to read this policy carefully before making the decision to share your email addresses. Most e-mail addresses that you rent will be offered up to five times, so it's in your best interest to make sure you will have a chance to unsubscribe from those lists.

The process of creating and managing an email list rental service is fairly simple, but it does take some thought. It's important to choose the right company, pay the right fees, and understand the terms of service of each company. Because it's so easy to throw away money on unnecessary marketing campaigns, it's important to get started with an e-mail list rental service that offers value to both you and the people you're renting the addresses from. The money you spend on the marketing efforts should result in more money coming in for you.